• Little Saigon

    Little Saigon and Tendernob

    Little Saigon and the Tendernob are two Tenderloin neighborhoods that are home to large immigrant populations and some of the best food in the city. Join us as we take you on the only food tour of this district and explore the flavors of Asia, the Middle East, and beyond!
  • The Mission

    The Mission District

    San Francisco's 1st neighborhood, The Mission District is still the heart & soul of this vibrant city. This area is so rich in culture, that we have 4 Mission food tours & 2 neighborhood walks.
  • North Beach

    North Beach

    North Beach is that rare thing -- a neighborhood that manages to be a perennial hit with tourists, and also to remain beloved by San Franciscans. It's San Francisco's Little Italy and the home of the beatniks.
  • Scenic Running

    Scenic Running

    Just a short run from the urban landscape of San Francisco's busy city streets you will find numerous trails and parks offering phenomenal views of the Golden Gate Bridge, the City Skyline and other gems.
  • Chinatown


    Established in the 1840s, San Francisco's Chinatown is the oldest Chinatown in North America and the largest Chinese community outside Asia. Our food and walking tours are 2nd to none.
  • Parrots!


    Wild Parrots in San Francisco? Yes there are officially at least two flocks of wild Parrots here. These Parrots have evolved into a brand new species of parrot indigenous to San Francisco.

Secrets of the 20's and 30's


Secrets of the 1920's and 30's, hidden in plain sight.

An Art Deco Tour of San Francisco ..

Hidden in plain sight are some historical gems of the glorious 1920s and 30s. On this historic walking tour you will see just enough architectural and artistic gems to pique your interest to discover more on your own. This walking architecture tour of San Francisco celebrates the 1920's and 30's Art Deco & Art Nouveaou styles that beautify our surroundings and make you smile.

We will start inside the lobby of the old main Post Office, Rincon Center, 101 Misssion Street at Spear and Howard, designed by Gilbert Stanley Underwood in the Streamline Moderne style. Once inside you will see the 27 watercolor murals painted by the Russian immigrant painter Anton Refregier  under the Works Project Administration. Inspired by the work of Diego Rivera, the murals depict the history of California. The exterior of the building is decorated by dolphin friezes above the doorways and windows.

We will venture on up to The Stock Exchange Towerlocated at 155 Sansome Street. The building opened1930 and housed the offices of the brokers who worked 'on the floor' of the adjacent San Francisco Stock Exchange flanked by two monumental sculptures by sculptor Ralph Stackpole.  The tower, was designed by  Timothy_L. Pflueger a prominent architect, interior designer, architectural lighting designer in the San Francisco Bay Area.  Born in Potrero Hill, Pflueger began working at the age of 11 and when he was 14 he joined an architectural firm and began his career. In the first half of the 20th century. Pflueger designed some of the leading skyscrapers and movie theaters in the San Francisco bay area, his works featured art by artists such as Ralph Stackpole and Diego Rivera. Pflueger captured the spirit of the times adding a distinct personal flair.

His work as an interior designer resulted in an array of influential interior spaces, including luxurious cocktail lounges such as the Top of the Mark at the Mark Hopkins Hotel, the Patent Leather Bar at the St. Francis Hotel and the Cirque Room at The Fairmont.  He was the chairman of a committee of consulting architects on the Bay Bridge project and he served on the committee responsible for the design of the Golden Gate International Exposition in 1939. Pflueger
was a board member of the San Francisco Art Association starting in 1930, and helped the organization found the San Francisco Museum of Modern Art.


While sitting on the steps of the Pacific Stock exchange your guide will hand out tour notes including photos and addresses of other hidden art and architectural treasures.  We then hike up the hill to see another Art Deco gem of Pflueger’s the 450 Sutter Street Medical Building. This spectacular tower is world renowned for its unique neo-Mayan design elements.  Our tour ends just down a block to the St. Francis Hotel lobby for a rare chance to see renowned photographer Ansel Adams stunning photographs of Pflueger’s interior design of the famed Patent Leather Bar.

Tour Highlights

Guests are encouraged to come dressed in swanky period fashion, your guide may be wearing her finest clothes from the era
See the hidden gems of 1920's and 30's San Francisco, some you may have walked past before
Your guide is a long term afficianado and authority of  Art Deco San Francisco
Learn about Timothy Pflueger, one of San Francisco's most prominent, prolific and rescpected architects and designers
See watercolor murals painted by Anton Refregier
View sculptures created by Ralph Stackpole
Experience the glamour and opulence of 1920's and 30's design                       
Fun and Interesting HIstorical Information provided by your knowledgable and entertaining guide
For future exploring on your own, you will receive maps and photos of other hidden gems worth seeking out, as well as notes from your tour


Your Guide- Alice Jurow

A Bay Area Art Deco expert and recovering architect, lecturer and author, Alice has given tours of the SF Bay area’s
art and architecture for historical preservation societies and curious visitors for many years.  She knows
many of the hidden gems and oddities that even locals aren’t aware of, such as WPA art, architectural archetypes,
and things saved from the wrecking ball. As an avid collector and wearer of vintage clothing, don’t be surprised
to see her in finest vintage outfits.


Secrets of the 1920's and 30's

What:Secrets of the 1920's and 30's Walking Tour
When: Wednesdays and Fridays at 11:00AM
Price $40.00
Duration Approximately 2-2.5 Hours
Reservations Line: 415.504.3636 Ext 102
Book Online Now with Credit/Debit Card!    Voucher? Send Your Request Now!
More Information: 415.793.1104
E-mail: alice@ExploreSanFrancisco.biz

deco eagles on 101 new montgomery streetMayan Interior and 450 Suttercalifornia republic deco paintingdeco lobby at 450 sutter

We also offer these related tours:

Nob Hill 
|Polk Street Food Downtown Cocktails  |    North Beach Walk  |  North Beach Food   |  North Beach & Chinatown
Alcatraz Package Tours    |   Chinatown Food |  Chinatown Walk  |  Mission Food    |    Mission Walk   |     Mission Food & Drink

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